Text Message Marketing
…and Ways on How to Do It Well
When you send bulk SMS, subscribers are immediately notified of your promotion. That’s how simple this form of marketing is. Yet, there are several rules that you should know about when sending text messages to your prospects, rules that can help you turn a wishy-washy marketing campaign into a strong, results-inducing one.
Most marketers are not aware of these rules for text message marketing campaigns, so pay close attention.
Rule 1)
With text message marketing, most marketers write more than the maximum number of characters required to get their messages across. Avoid making this mistake. Being very clear and concise is the key to text marketing, so keep your messages at (or less than) 160 characters. Doing this will help you increase conversion.
(Further Insight: When writing, ask yourself what is it that you are trying to get the person to do when they finish reading your message, and what is the best way to communicate this ‘call to action’ to them. Knowing these answers while you write will help you keep you keep your focus and write concisely. )
Rule 2)
Many people are unwilling to sign a subscription text message list unless you give them a good reason to do so. Tell them how they will benefit by registering to your list. Again, be as precise as you can. Your text message marketing should take this into account ALWAYS, and develop a good call to action with every text.
Currently, the LMM software is in the early stages of popularity among local businesses and celebrities. But during the next couple of months, as it gains more traction across the states and abroad, Text message marketing will become common practice in the business marketing world.
If you keep these rules in mind when creating text ads for your campaigns, chances are that you will achieve and maintain loyal customers and generate a consistent growth of fan base that will help you take your business to the next level.
Ok, we got some rules to look out for, but what are some of the ways we can use text message marketing?
Following, you’ll find a list of creative ways you can use when text message marketing your group message effectively delivered to those who need to hear what you have to say.
How to use Text Message Marketing:
• You can send SMS mobile games or free applications that fit your business. People love games. And they love to play them on their phones. That’s why mobile game apps have become so popular. Any creative way you can use to engage users (prospects) is an advertising platform and a potential new way to showcase your brand.
• Send a text message to your local customers so they can partake in surveys that specifically relate to your business. Surveys with questions that help you learn how to manage your business more efficiently. People also love to comment and share their opinion. Text message marketing is a quick way to understand how customers perceive your business.
• You can use text messages to send information that is time-sensitive such as when your next business promotion or grand sale will be occurring. Who doesn’t like a bargain?
• Lastly, you could have your business scan code be promoted on mobile advertising by simply showcasing your business and announcing registration for future SMS promotions. Sent to the right prospect, at the right time, with the right message, registrations multiply themselves almost as if a higher power was involved.
